case study: how we generated 132 buyer leads at $10.11 cpl with facebook ads

the challenge

generate homebuyer leads for a $6.5m golf-course estate in southern california.

our client wanted to generate affluent homebuyer leads for a $6.5m golf-course property in rancho santa fe.

the solution

our paid advertising team developed and tested multiple ad creatives and targeted affluent audiences in feeder markets with interest in golf.

  • facebook and instagram ads
  • direct response ad copy
  • lead capture forms
  • a/b testing

the results

we generated 132 leads at $10.11 cpl that resulted in 5 showings within 42 days.

$10.32 cost per lead
132 leads generated
42 days campaign run period
5 property showings in 42 days

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