case study: how we generated 140 buyer leads at $2.50 cpl with facebook ads

the challenge

generate high-quality buyer leads for a listing in south florida.

our client wanted to generate affluent homebuyer leads for a $3m new construction high-rise in ft. lauderdale.

the solution

our paid advertising team developed and tested multiple ad creatives and targeted audiences in several feeder markets.

  • facebook and instagram ads
  • direct response ad copy
  • lead capture forms
  • a/b testing

the results

we generated 140 leads at $2.50 cpl and the listing went into escrow in 35 days.

$2.50 cost per lead
143 leads generated
property in escrow in 35 days
$256 spent on ads

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