case study: how we generated 144 seller leads at $24.50 cpl with facebook ads

the challenge

generate high-quality seller leads in san francisco.

our client wanted to generate affluent seller leads from the sf bay area, with a list price goal of $800,000.

the solution

our paid advertising team created custom ad copy and creative targeting prospective sellers using facebook ads.

  • facebook ads
  • direct response copy
  • a/b testing
  • lead capture forms
  • home valuation offer

the results

we generated 144 seller leads that resulted in 2 signed listings.

$24.50 average cost per lead
144 seller leads generated
98 day campaign run period
$3,536 in ad spend

based on hundreds of reviews from top agents

trusted by over 20 of the top 100 wsj agents in the us